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These are the factors that determine a single (non-advertisement) post’s rank. Back then, the billion-dollar acquisition was a bold move, and many criticized Facebook for spending so much on a dinky photo app run by just 13 employees. No one questions the move now, however; although exact amounts are unknown, rough estimates put Instagram’s current value at around $102 billion, ten times the acquisition cost.

Instagram will try to get you the most results with the least budget possible, and they auto-adjust your targeting and bidding strategy as they learn more from your audience’s reactions. Go to Settings and choose Switch to professional account near the bottom. Select Business as the account type and follow the prompts to convert your account.

And, honestly, not every business needs every one of these tools at the same time either. Instasize is a simple, powerful photo/video editing toolkit for creatives including layers, filters, text, editing, borders, overlays, touch ups, and anything else you need to make yourself look better. Set target accounts and Kicksta engages with their audience for you. This Instagram tool turbocharges the entire karmic process by putting all relevant posts in one dashboard, so you can like posts in bulk. Visually plan, create, optimize, and publish eye-catching social content all based on smart recommendations from whatever evil genius AI is behind all this madness. Feel free to reinvest that time into content strategy, promotion, collaboration, or sleeping .

It's one of the strategies to build brand awareness and drive engagement. I think you’re saying you won’t follow a business account that posts more than 2-3 times a week. Read more about buy followers instagram here. Which is fine, but I certainly wouldn’t recommend a business post that infrequently.

In 2021, 70% of all retail website visits were from smartphone users and in 2020, e-retail sales grew by over 4.2 trillion in U.S. dollars, reports Statista. How much it costs to run an ad or promote your search results will depend primarily on how much competition there is for your keywords. High competition keywords (i.e. keywords that many people are searching for and that many sites are trying to be found for) will be more expensive and lower competition terms will likely cost less.