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Try to blend generic, trending hashtags and customized hashtags to maximize your content reach and relevance. Also, think about coming up with your own branded hashtag. How do you determine which hashtags are most appropriate for each post? Our best answer is to brainstorm relative terms and explore relevant trends within Instagram itself, the quickest way to do so.

Ask followers to either comment on your story, publish their own story and tag your account, or like your most recent post. Make sure you keep an eye on your notifications and pick a winner within 24 hours. You can record your screen when using these apps that determine the winner, and share the video as a story (and tag the winner!). Thankfully, Instagram has added features which have made content more accessible for users with different disabilities, including the option to automatically add closed captions. Make sure to consider this when crafting your posts and stories. Facebook, on the other hand, remains the best for visibility with older age groups, as long as you’re using paid advertisements.

One of the best ways to do this is to only post during peak days and hours when your followers are online. It also lets you easily search through images that you might want to consider reposting on your own page. It also helps to come up with some kind of branded hashtag that encourages Instagram users to be more interactive with your company.

In order to get the most out of Instagram’s extensive ad targeting, creative, and reporting abilities, you can use Facebook Ads Manager to create ad campaigns . The wide range means that you can choose the best ad type that matches your specific business goal. Each ad format has its own selection of call-to-action options, which are listed below. Opening an Instagram shop is free and easy to get started! As an ex-agency strategist turned freelance WFH fashion icon, Michelle is passionate about putting the sass in SaaS content.

Instagram assists businesses in connecting with a large audience, raising brand awareness, and increasing sales. Image-with-text posts are a kind of self-explanatory post. With this, the right message is delivered to the audience. Also, those who are looking for similar products or services can even turn out as potential customers and ultimately happy customers as well. User-generated content in the form of photos, videos or reviews helps merchants interact with customers on a deeper level, boosts brand awareness and enriches shoppers’ experience. The upcoming Halloween is the perfect occasion for brands to try out new strategies and use Instagram to collect valuable content and increase engagement.

We want to help you harness the incredible power of Instagram ads, so in this post, we’re going to discuss the ideal Instagram ad size for every format and look at general best practices. But you can’t just throw a bunch of content up on your Stories and expect it to instantly connect with your audience. It showed Burberry has a deep understanding of how its audience uses the platform. Even those who didn’t enjoy the content would have to appreciate the unique, brave approach Visit Norway opted to take. Brand sentiment was tracked at 98.8% positive during the campaign. The sheep used in the campaign belonged to local farmers, bringing additional authenticity to the campaign.

Read more about buy followers instagram here. Yes, your content needs to be current, but it also needs to be engaging. Instagram's algorithm recently changed to organize each user's feed to show what they're most likely to find interesting. The number of likes and comments a post receives will determine its visibility. Spend time creating content that will delight and engage your audience.